Product Design • UX• AI• Leadership
Design leader with 20+ years building teams, shaping product strategy, and turning complex customer problems into simple, high-impact experiences.
AI-fluent design leader using emerging technology to accelerate research, ideation, prototyping, and product development.
Outcomes from product and design work across SaaS and marketplace businesses.
$M
Preserved ARR
Constant Contact
%
YoY reduction in churn
Constant Contact
pts
Improvement in customer retention
Among AI-engaged customers
%
Higher average monthly revenue
Among AI-engaged customers
%
Reduction in customer issues
Constant Contact
%
Improvement in key platform performance scores
Constant Contact
%
Increase in bookings
TripAdvisor
Figures reflect outcomes from initiatives led or co-led with Product, Engineering, and Research partners.
Designing AI-powered experiences that improve customer success, retention, and product engagement across a large SaaS platform.
Outcome
16-point improvement in customer retention among AI-engaged customers
Connecting research, product design, behavioral data, and business KPIs to move retention as a system rather than a screen.
Outcome
6% YoY churn reduction · ~$11.5M preserved ARR
Modernizing high-friction customer journeys across a large SaaS platform, and building the system that kept it consistent.
Outcome
45% fewer customer issues · 38% fewer feature requests · 97% performance score improvement
Redesigning the Vacation Rentals product detail and search experience in a high-traffic marketplace.
Outcome
22% increase in bookings
Two connected ventures in a regulated category: a direct-to-customer storefront and a gated wholesale channel. Design, information architecture, branding, and content on both.
A research-grade peptide brand built around quality you can verify rather than quality you are asked to assume.
The storefront has to sell a catalog and substantiate it at the same time, backing it with per-lot certificates of analysis, six-way lot testing, domestic manufacturing, and cleanroom fill, all while meeting the access and disclosure requirements of a regulated category.
Scope
The practitioner-facing side of the same category: a wholesale channel for clinics and modern practices.
Almost none of the direct-to-customer playbook transfers. The core experience is an application and approval flow, and the argument is supply reliability, transparent volume pricing, and documentation, sold to buyers who evaluate a supplier rather than a product page.
Scope
The loop
I use AI to increase the speed of learning, not to remove human judgment from the design process.
Accelerating recruiting, synthesis, and pattern-finding across qualitative data.
Turning scattered signals into themes a team can actually act on.
Widening the option space early, when divergence is cheapest.
Getting to something clickable in hours instead of weeks.
Testing voice, hierarchy, and message density before design locks.
Generating and evaluating variants against a clear hypothesis.
A first-pass adversarial read before a concept meets the team.
Pressure-testing problem framing and opportunity sizing.
Removing the mechanical work that pulls designers away from thinking.
Designing products where AI is the interface, not a feature bolted on.
Building and scaling high-performing Product Design and UX Research organizations.
Developing designers through mentorship, critique, career coaching, and clear expectations.
Creating strong partnerships between Design, Product, Engineering, Research, and executive leadership.
“My job as a design leader is to create the conditions where talented people can do the best work of their careers.”
Beautiful interfaces matter, but measurable customer and business outcomes matter more.
Complexity is often an organizational problem disguised as a UX problem.
The best experiences come from deep partnership across Design, Product, Engineering, and Research.
Leadership shouldn't create distance from the work.
Contact
I’m interested in conversations about design leadership, AI-powered products, SaaS, and building teams that create measurable customer impact.