All work
03Constant Contact2019–2024

Product Experience Modernization

Complexity in the interface is usually complexity in the organization, showing through.

Design SystemsProduct DesignPlatformUX Strategy
Platform modernization · product UI

Role

Design Leadership

Team

Add team composition

Timeline

Add timeline

Outcome

45% fewer customer issues · 38% fewer feature requests · 97% performance score improvement

Responsibilities

Design system strategyPlatform UXTeam leadershipEngineering partnership
01

The Opportunity

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

What was breaking down across the platform, and how was that friction showing up in support volume and customer sentiment?

02

What We Learned

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

What did support data, feature requests, and performance telemetry tell you about where the real cost was?

03

Strategy

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

Describe the decision to treat this as a systems problem, and how you sequenced the work so it shipped continuously instead of as a big-bang redesign.

04

Exploration

Draft · needs your copy

Add component explorations, audits, and system documentation.

Experience audit
Experience audit
Component exploration
Component exploration
System documentation
System documentation
05

The Experience

Draft · needs your copy

Show the modernized platform experience.

Modernized platform · primary view
Modernized platform · primary view
Design system library
Design system library
06

Impact

Measured against customer-reported issues, inbound feature requests, and platform performance scores.

%

Reduction in customer issues

%

Fewer feature requests

%

Improvement in key performance scores

07

Leadership

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

Systems work only sticks when teams adopt it. Describe how you drove adoption, what you changed about how design and engineering worked together, and how you made the case for investment in work that has no single launch moment.

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