Rentals Owner Center
Making it easier for vacation rental owners to manage properties and grow bookings.
Role
UX / Product Design
Team
Cross-functional product team
Timeline
1+ year
Outcome
22% increase in vacation rental bookings
Responsibilities
Managing a rental was more than creating a listing.
Property owners were not simply publishing a property. They were running a small business, managing rates, taxes, photos, booking policies, property details, availability, payments, reviews, and performance.
The challenge was to bring these workflows together into an experience that made a complex operation feel manageable.
- 01
Listing
Property details, photos, rates, taxes, and booking policies.
- 02
Availability
A calendar kept current across every property.
- 03
Bookings
Inquiries, acceptances, and confirmed stays.
- 04
Payments
Payouts and transaction tracking.
- 05
Reviews
Guest ratings arriving after each stay.
- 06
Performance
Views, inquiries, earnings, and response signals.
Create one place to run your rental business.
Three questions came up constantly, and the answers were scattered across separate tools and pages.
“Is my property ready to be booked?”
Make setup, listing details, photography, policies, rates, and availability easy to maintain.
“What needs my attention?”
Surface bookings, inquiries, payments, reviews, and property status without forcing owners to hunt for information.
“How is my property performing?”
Give owners visibility into views, inquiries, bookings, earnings, reviews, and response metrics.
Three goals held the work together.
Make setup simple
Reduce the complexity of getting a property online, and make the requirements for a bookable listing easy to understand.
Make daily management efficient
Bring the most important property management workflows into one place.
Make performance visible
Give owners the information they need to understand how their rentals are performing.
One place to manage every property.
Each property carried its own status, pricing, booking activity, reputation, and earnings, in a single scannable row.
- 1Property management: rates, taxes, photos, policies, details, and location
- 2Listing status: quick visibility into whether each property is online and bookable
- 3Business performance: views, inquiries, bookings, and earnings alongside each property
- 4Reputation: ratings and reviews integrated into the management experience
- 5Performance guidance: acceptance and response rate signals showed owners where to improve
One system, three very different jobs.
The same destination had to serve a first-time owner getting a property online and an experienced host running several at once.
Get properties online
- Onboarding
- Property details
- Photos
- Rates
- Taxes & fees
- Booking policies
- Location
Run the business
- Bookings
- Calendar
- Guest activity
- Payments
- Listing status
- Reviews
Improve performance
- Views
- Inquiries
- Bookings
- Earnings
- Ratings
- Response rate
Make complexity actionable.
One of the biggest UX challenges was information density. Owners could manage multiple properties, each with its own pricing, availability, booking activity, reviews, and performance.
Rather than hiding that complexity, the Owner Center organized it around clear hierarchy and actionable information, giving owners a high-level view of their portfolio while still making individual properties easy to manage.
Better owner tools, more bookings.
By simplifying property management and bringing critical owner workflows into a centralized experience, the redesigned Owner Center contributed to a 22% increase in vacation rental bookings.
+%
Increase in vacation rental bookings
“Giving property owners better tools created a stronger foundation for listings, discovery, and booking.”
Designing both sides of the marketplace.
The Owner Center reinforced an idea that has shaped how I approach product design ever since: great marketplace experiences require designing both sides of the marketplace.
Improving the traveler experience was not enough. Property owners needed the right tools to create quality listings, manage bookings, understand performance, and operate their businesses efficiently.
01 · Constant Contact