All work
04TripAdvisor2015–2016

Vacation Rentals

In a marketplace, clarity converts. Every unanswered question is a reason to leave.

ConversionMarketplaceProduct DesignExperimentation
Vacation Rentals · product UI

Role

Sr. UI/UX Designer

Team

Add team composition

Timeline

Add timeline

Outcome

22% increase in bookings

Responsibilities

Product designExperimentationConversion strategy
01

The Opportunity

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

What was losing travelers between search and booking?

02

What We Learned

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

What did the funnel data and traveler research say about where confidence broke down?

03

Strategy

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

How did you decide what to test first in a high-traffic, experiment-driven environment?

04

Exploration

Draft · needs your copy

Add concepts, variants, and test designs.

Search experience concept
Search experience concept
Detail page variant
Detail page variant
Experiment variants
Experiment variants
05

The Experience

Draft · needs your copy

Show the shipped search and detail experience.

Vacation Rentals · shipped view
Vacation Rentals · shipped view
06

Impact

Measured against booking conversion.

%

Increase in bookings

07

Leadership

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

This was a hands-on role earlier in your career. Describe the influence you had beyond your own screens: how you shaped what the team tested, and how decisions got made.

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