All work
01Constant Contact2023–2026

AI-Powered Customer Experience

Put AI where it removes real customer effort, not where it makes a better demo.

AIProduct StrategyUXSaaS
AI experience · product UI

Role

Director of Product Design

Team

Add team composition

Timeline

Add timeline

Outcome

16-point improvement in customer retention among AI-engaged customers

Responsibilities

Experience strategyDesign leadershipCross-functional partnershipResearch direction
01

The Opportunity

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

What was the customer problem underneath the AI initiative? What was happening in the business (engagement, retention, support volume) that made this worth solving now?

What made it hard? Name the constraint that made this a genuinely difficult problem rather than an obvious one.

02

What We Learned

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

What did research and behavioral data reveal that changed the team's mind? The most valuable version of this section describes a belief the team held going in that turned out to be wrong.

  • Add a research insight
  • Add a behavioral/analytics finding
  • Add a customer quote or support signal
03

Strategy

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

How did you reframe the problem? This is the section that separates a design leader from a designer. Describe the bet you made, and the options you deliberately did not pursue.

04

Exploration

Draft · needs your copy

Drop sketches, concepts, wireframes, and prototype stills into this gallery. Replace each placeholder by adding an image to /public/work and setting its src in data/projects.ts.

Early concept exploration
Early concept exploration
Flow / wireframe
Flow / wireframe
Prototype still
Prototype still
Concept variant
Concept variant
05

The Experience

Draft · needs your copy

Edge-to-edge product imagery goes here. Show the shipped experience at full width. This is the section recruiters linger on.

Shipped AI experience · primary view
Shipped AI experience · primary view
Secondary view
Secondary view
06

Impact

Outcomes measured against customer retention and revenue behavior among customers who engaged with the AI experience.

pts

Improvement in customer retention

Among AI-engaged customers

%

Higher average monthly revenue

Among AI-engaged customers

07

Leadership

Draft · needs your copy

Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.

This section carries the most weight for a Director/VP search. Describe the work that was not screens: how you set experience strategy, coached the designers on this team, aligned Product and Engineering, and created clarity when the direction was contested.

  • How you set experience strategy
  • How you coached designers through it
  • How you aligned executives
  • How research connected to roadmap decisions

Add the one sentence you would want a hiring VP to remember about how you led this.

08Next project

02 · Constant Contact

Retention & Customer Growth