AI-Powered Customer Experience
Put AI where it removes real customer effort, not where it makes a better demo.
Role
Director of Product Design
Team
Add team composition
Timeline
Add timeline
Outcome
16-point improvement in customer retention among AI-engaged customers
Responsibilities
The Opportunity
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Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.
What was the customer problem underneath the AI initiative? What was happening in the business (engagement, retention, support volume) that made this worth solving now?
What made it hard? Name the constraint that made this a genuinely difficult problem rather than an obvious one.
What We Learned
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Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.
What did research and behavioral data reveal that changed the team's mind? The most valuable version of this section describes a belief the team held going in that turned out to be wrong.
- Add a research insight
- Add a behavioral/analytics finding
- Add a customer quote or support signal
Strategy
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Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.
How did you reframe the problem? This is the section that separates a design leader from a designer. Describe the bet you made, and the options you deliberately did not pursue.
Exploration
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Drop sketches, concepts, wireframes, and prototype stills into this gallery. Replace each placeholder by adding an image to /public/work and setting its src in data/projects.ts.
The Experience
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Edge-to-edge product imagery goes here. Show the shipped experience at full width. This is the section recruiters linger on.
Impact
Outcomes measured against customer retention and revenue behavior among customers who engaged with the AI experience.
pts
Improvement in customer retention
Among AI-engaged customers
%
Higher average monthly revenue
Among AI-engaged customers
Leadership
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Placeholder scaffold. Replace with the real account. The prompts below are here so the structure is ready for your words, not to stand in as finished copy.
This section carries the most weight for a Director/VP search. Describe the work that was not screens: how you set experience strategy, coached the designers on this team, aligned Product and Engineering, and created clarity when the direction was contested.
- How you set experience strategy
- How you coached designers through it
- How you aligned executives
- How research connected to roadmap decisions
Add the one sentence you would want a hiring VP to remember about how you led this.
02 · Constant Contact